PRIVACY POLICY

NOTE: YOUR USE OF THE SERVICE (DEFINED BELOW) CONSTITUTES YOUR CONSENT TO THIS PRIVACY POLICY, AND TO THE PROCESSING OF YOUR PERSONALLY IDENTIFIABLE INFORMATION (PII) IN THE MANNER DESCRIBED HEREIN. IF YOU DO NOT AGREE TO THE TERMS AND CONDITIONS STATED IN THIS POLICY, PLEASE DO NOT USE THE SERVICE.

At Marketing Guide LLC, website usbestmattress.com (referred to as "the Company" or "we"), we understand the importance of privacy. This policy applies to all software, services, information, tools, features, and functionality provided by the Company and its subsidiaries and affiliated companies on our website at usbestmattress.com (collectively referred to as the "Service"). It outlines how the Company collects and handles PII, including through the use of the Service. If you have any questions regarding this policy, please reach out to us.

1. INFORMATION WE COLLECT AND HOW WE USE IT

Unless explicitly stated otherwise, the Company will not disclose, sell, auction, or transfer your PII to third parties or organizations without obtaining your prior written consent. To provide the Service, we may collect the following types of information:

• Personal Information: Currently, we do not intentionally collect Personal Identifiable Information (PII) from users, unless they provide it to us. We process the PII collected only for specific and limited purposes, including providing the Service, market research, and internal use to improve the Service and resolve any issues. The PII collected should be adequate, relevant, and not excessive for the intended purposes.
• Third Parties: At times, we may supplement the PII collected with information received from third parties, such as for fraud investigation or cyber security purposes.
• User Information: When you use our Service, we may automatically receive and store information from your computer, documents, and browser, including your IP address, cookie data, regional and language settings, and software and hardware attributes. Our systems may also automatically record and store technical data about how and what you use the Service for, including the pages or widgets you view, the products, services, and reviews you watch, and your impressions or actions made within the Service. We use IP addresses to diagnose server issues and manage the Service, and to gather broad demographic information. We may also perform IP lookups to determine your domain, such as aol.com or yourcompany.com, to more accurately gauge user demographics.
• Traffic Information: In addition to the data collected as mentioned above, we may use technology to gather information about how the Service is used. For example, our system may automatically record and cache information such as browser information, search history, exit point, use time, platform type, operating system information, volume of clicks, and cookies. This technology does not personally identify you, but it enables us to compile statistics about visitors and their use of the Service. The Service contains hyperlinks to other pages, widgets, and features, and we may use technology to track how often these links are used and which pages, widgets, and features are the most popular. Again, this technology does not personally identify you, but it allows us to compile statistics about the use of these hyperlinks.
• To collect anonymous data, we may use temporary cookies that are stored on your computer for a limited time. Cookies by themselves cannot be used to identify you. They are small pieces of data sent to and stored on your computer and do not cause any harm. Most browsers allow you to block incoming cookies or set preferences to be notified when receiving one, giving you the option to accept or decline it.
• When you communicate with us through emails or other means, we may keep that information to respond to your inquiries, improve our Service, and if you opted in, send you newsletters and promotional communications. You can opt-out of this service at any time by making a request.
• Links to other sites and applications are provided for convenience, but we are not responsible for their privacy practices. You visit these sites and apps at your own risk, and this privacy statement only applies to the personal information collected by us.
• If you are under 14 years old, you must have parental consent before using our Service. We will not knowingly communicate with or collect personal information from children under 14 without such consent. If you think a child has provided us with their personal information, please contact us and we will delete it from our records.
• The personal information you provide or that we collect is used by us to operate, maintain, and improve our Service.
• We use the personal information we gather to understand the usage trends and preferences of our users, enhance the look and functionality of our Service, and create new features.
• Your choices for personal information: We will only use your personal information for the purposes described in this policy and/or in any other legal agreements in effect between us. If we plan to use your personal information for any other reasons, we will ask for your permission first. You can choose not to provide personal information, but in such case, we may not be able to offer you our Service. Additionally, you may be part of a shared list that may be shared with other domains.

2. INFORMATION SHARING

The Company only shares PII with other companies or individuals in the following limited circumstances:

• To fulfill the requirements of providing the Service.
• With your consent being obtained.
• We require explicit consent for sharing any sensitive personal information.
• We may share personal information with our affiliates or trusted third parties for the purpose of processing the information on our behalf, both in Israel and internationally. These parties must agree to process the information in accordance with our guidelines and with appropriate measures for confidentiality and security.
• We believe that accessing, using, preserving, or disclosing the personal information is reasonably necessary in order to: comply with any applicable laws, regulations, legal requests or government requests; enforce applicable agreements, investigate potential violations; detect and prevent fraud, security incidents or technical issues; or protect the rights, property, or safety of the Company, its users, or the public, as required by law.
• In the event of a merger, acquisition, or sale of assets, we may not be able to control how the personal information is transferred or used. In such cases, the personal information will be subject to the privacy policy of the purchaser or assignee.
• We take reasonable steps to ensure the protection of personal information when working with agents. If we become aware that an agent is using or disclosing the information in a manner inconsistent with this policy, we will take appropriate action to prevent or stop the unauthorized use or disclosure.

3. INFORMATION SECURITY

We implement generally accepted industry standards to protect PII from unauthorized access, alteration, disclosure, or destruction. However, as no method of transmission over the Internet or electronic storage is 100% secure, we cannot guarantee the absolute security of PII despite our efforts to use commercially acceptable means to protect it.

• We are committed to ensuring the accuracy, completeness, and currency of the Personal Identifiable Information (PII) we collect and protecting the privacy of our users. The PII we collect will be retained only for as long as necessary to fulfill the purpose for which it was collected or to comply with any legal, ethical reporting or document retention requirements.
• Access to your PII is limited to employees, contractors, and agents who we believe require access to fulfill their job responsibilities. These individuals are bound by confidentiality obligations and can face discipline, including termination and criminal prosecution, if they breach these obligations.
• We have implemented physical, electronic, and procedural security measures to protect PII. Our servers and databases are protected by industry-standard security hardware and software, such as firewalls and password protection.
• Although we cannot guarantee the prevention of any loss, misuse, unauthorized use, alteration or destruction of data, we have taken measures to minimize such occurrences.

4. DATA INTEGRITY, ACCESSING AND UPDATING PERSONAL INFORMATION

The Company is committed to maintaining the reliability, accuracy, completeness and currency of PII that it collects and safeguarding the privacy and security of its users. Only employees, contractors, and agents who are deemed necessary to access PII are given permission to do so and are bound by strict confidentiality obligations. Should they fail to adhere to these obligations, they may face discipline, including termination and criminal prosecution. The Company implements physical, electronic, and procedural security measures to protect PII and utilizes industry standard security software/hardware such as firewalls and password protection to secure its servers and databases. Although the Company takes precautions to prevent the loss, misuse, unauthorized use, alteration, or destruction of PII, it cannot guarantee against such occurrences.

• If you want to access, correct or remove the PII we have about you, simply send us a written request along with information that will help us identify your PII. We will then provide you with the PII we have on file. If there are any inaccuracies, we will make the necessary corrections and inform any third parties who received the incorrect information from us.
• While there is no fee for complying with a correction request, we may charge a nominal fee for other requests to cover our costs. However, please note that requests to delete PII may be subject to certain legal or ethical reporting and document retention requirements imposed on the Company.
• Before processing your request, we will ask you to verify your identity and the PII you are requesting access to, correction of, or removal of. We reserve the right to decline requests that are unreasonable, repetitive, require disproportionate technical effort, potentially compromise the privacy of others, or are otherwise deemed impractical or for which access is not required by law.

5. ENFORCEMENT

The Company regularly assesses its adherence to this policy. If you have any concerns about our policy or the way we handle PII, please do not hesitate to reach out to us using the contact information provided. In the event that we receive a formal written complaint, we will address the issue by contacting the person who submitted the complaint. If the complaint cannot be resolved between the Company and the individual, we will work with relevant regulatory authorities, including data protection authorities, to find a resolution.

6. CHANGES TO THIS PRIVACY POLICY

This policy may be updated by the Company from time to time. Significant changes in the way we handle PII will be communicated to you through emailing a notice to the primary email address linked to your account or by prominently posting a notice on the Service. We recommend that you review this policy regularly to stay informed about our privacy practices.

7. CONSENT TO PROCESSING

By submitting any PII to us according to this policy, all users, including those in the United States, Israel, and European Union member states, fully understand and unambiguously agree to this policy and the collection and processing of such PII globally. The server that hosts the Service or through which the Service is processed may be located outside the country you are connecting from and outside of your country of residence. Some of the uses and disclosures outlined in this policy may involve the transfer of your PII to various countries around the world that may have different levels of privacy protection than your country. By providing your PII through our Services, you are consenting, acknowledging, and agreeing that we may collect, use, transmit, and disclose your PII as described in this policy. If you do not agree to the terms of this policy, please do not use the Service.

8. QUESTIONS

If you have any inquiries about this policy or concerns about the way we process your PII, please contact us. If you wish to delete all information regarding your use of the Services, email us at [email protected]

9. YOUR CALIFORNIA PRIVACY RIGHTS AND DO NOT TRACK NOTICES

California Civil Code Section 1798.83 permits customers of Company who are California residents to seek particular information regarding its disclosure of PII to third parties for their direct marketing purposes. To make such a petition, please send an email to [email protected]. Note that we are only required to reply to one request per customer per year. You are also advised that Company does not respond to "Do Not Track" signals.

Last Date Updated: 30/5/2023